Is January Newcastle’s most important transfer window in years?

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The Magpies will enter 2016 in the bottom three but have cash to spend as they attempt to avoid relegation.

The scrappiest fight yet

Despite several brushes with relegation in two of the past three seasons, the lack of quality below them was enough to see them pick up points and survive.

In 2013, Newcastle finished 16th as Queens Park Rangers, Reading and Wigan dropped into the Championship. Last season, it was again QPR, along with Burnley and Hull City that allowed The Toon to dodge the back door.

Yet this year, the emergence of promoted sides Watford, Bournemouth, and Norwich as formidable opponents means that the North-East side are embroiled in their scrappiest relegation fight yet.

The basement battle currently includes Newcastle, Aston Villa, Sunderland, Swansea, Norwich and Bournemouth. Whilst Sunderland and Villa may be condemned as lost causes, the battle for the final spot could come down to the final day.

Investment is essential

Owner Mike Ashley must invest in January if Newcastle are to avoid the drop. The task falls to boss Steve McClaren, along with head scout Graham Carr and MD Lee Charnley to bring in the best players available.

As is the case in January, prices will be inflated. But at such a crucial juncture in the season, Ashley must realise that serious money will have to be handed over in order to secure Newcastle’s top flight status.

Given the mixed success of their summer spending, this month is almost certainly Newcastle’s most important transfer window in recent memory.

What would relegation cost Newcastle?

Failure to stay in the top flight could see the club miss out on next year’s new Premier League TV rights deal, worth a total of £5.136 billion.

According to the BBC, this could potentially cost Newcastle £7.6 million for their games airing on BT Sport and £11.07 million on Sky from August. Staying up could mean The Magpies’ will be guaranteed £100 million just for simply being in the league in a year’s time, as per The Chronicle.

Hard run of games

With seven of the clubs next ten league games against the current top seven, one or two quality signings could be the difference in picking up vital points that could be the difference between another year of football amongst England's elite, or rebuilding from scratch in the Championship.

Fans can expect signings on Tyneside and simply hope they are the right ones as Newcastle face the real prospect of a second Premier League relegation in six years.

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