The Baggies faithful were left disappointed by their 33-year-old striker on social media.
The Baggies are still 13th - but they haven't won in their last five and have lost two on the bounce. Just a couple more bad results and Tony Pulis's men could well find themselves being discussed as major candidates for the drop...
So where is it all going wrong for West Brom right now? There was an element of luck at Swansea, of course. Even the Swans' winner was fortuitous, while the visitors had their fair share of complaints about refereeing decisions.
That said, there are definite problems in the final third for the Baggies. And it seems like there always will be under Pulis.
At the Liberty Stadium, the West Brom boss played Rickie Lambert on his own up top. It didn't work and, as well as the coach getting criticised for his selection, the 33-year-old striker himself was lambasted by quite a few of his supporters.
Indeed, age and fitness appear to be catching up with Lambert. Is he good enough to lead the line for West Brom? And do the Midlands outfit have any real hope of winning games if Pulis persists with the former Southampton and Liverpool man?
Answers on a postcard - here's what West Brom fans thought of Lambert's performance against Swansea on Twitter:
Anichebe has scored 5 times against Newcastle, more than againat any other club. Has to better than what we saw from Lambert vs Swans. #WBA— Baggies Facts (@BaggiesFacts) December 27, 2015
I would gladly swap Rickie Lambert for Shane Long. #WBA— Lizzie Hayward (@ehayward93) December 26, 2015
We went from Lukaku, Long and Odemwingie to Lambert, Bera, Anichebe and Rondon!! #wba— David Goodman (@daveyjg1) December 26, 2015
People say Saido isn't fit but Lambert looks like a middle-aged man going through a rough divorce and hitting the bottle when he plays #wba— Jack (@TheeJackBradley) December 26, 2015
When you've got a new hip like Lambert does, this cold weather doesn't help his joints. Weather was against us, so was the ref. #WBA— Boring Tony Pulis (@BoringTonyPulis) December 26, 2015