Berahino initially attracted the interest of Tottenham Hotspur in the summer.
The report also states that Jeremy Peace, the club's chairman, is reluctant to sell Berahino in the New Year despite relations between the player and his teammates becoming strained after his reaction to being substituted in a 2-0 defeat to Crystal Palace earlier on in the season. But head coach Tony Pulis is willing to consider moving the 22-year-old on given he has fallen out of favour, with both Salomon Rondon and Rickie Lambert ahead of him in the pecking order.
The last bid for Berahino from Tottenham was said to be worth around £23million, but with only £6.5million being paid up front. If there were movement in the right direction as far as West Brom are concerned then there may well be an opportunity for a deal to be done.
There is no question of the talent that Berahino possesses, but this report will raise fresh questions of his attitude, even if he has tried to improve things by getting his head down and working with the under-21 side.
His stock rose considerably last season as he managed to find the net on 14 occasions in the Premier League alone. Several will ask the question of if he can score that many goals for a side finishing in mid-table, then imagine what he can do for a side with ambitions of Champions League qualification and more.
Some will say that with Berahino not playing on a regular basis, and not looking too likely to break back into the West Brom side, that cashing in on him would not be such a bad thing. It looks as though another saga between the two clubs over the player could be one of the stories of the upcoming window.