Sunderland have been told they must pay at least £7.5 million if they are to sign Sebastien Haller in January, SoccerNews reports.
The Dutch media outlet claims that FC Utrecht have set the asking price following the reported interest from the English Premier League, with Sunderland having a concrete desire to sign him.
The Daily Mirror reported earlier this week that the Black Cats have been tracking him, with Sam Allardyce scouting the forward ahead of the January window. He is ready to sanction a January bid for Haller, as he looks to add a bigger goal threat to his team.
Utrecht have made it clear they are not against cashing in on Haller in January, but the Black Cats will have to pay at least £7.5 million if they are to enter negotiations with the forward - and even then he may not want to move.
Haller has only been a permanent signing at Utrecht since the summer, having linked up with the club on a full-time contract after impressing during a loan spell from French side Auxerre.
The French Under-21 international netted 11 times in 17 appearances on loan last term, and has since scored 10 in 14 this season since joining Utrecht permanently.
He is hot property due to his prolific strike rate, and Sunderland want to get ahead of their rivals and sign the forward as soon as the January transfer window opens.