According to the Daily Mirror, Sunderland are sending scouts to watch Utrecht in action against Ajax today, with striker Sebastian Haller the subject of their interest.
Even with attackers like Steven Fletcher, Jermain Defoe, Fabio Borini, Jeremain Lens, Adam Johnson and Duncan Watmore, Sunderland are struggling in front of goal - and it would be little surprise to see Allardyce move for a new goalscorer in January.
Now, The Mirror report that Sunderland are sending scouts to the Netherlands today, in order to scout Utrecht goal machine Sebastian Haller.
Haller, 21, came up through the ranks with French side Auxerre, and after scoring 11 goals in 17 games on loan at Utrecht last season, the Eredivisie outfit made his deal permanent - and the goal haven't stopped.
With ten goals in 14 games this season, Haller remains one of the most dangerous players in Dutch football, and it seems like only a matter of time before Utrecht face up to life without their French goalscorer.
Haller fits the bill for what Sam Allardyce looks; he's big at 6ft 2in, he's very strong and holds the ball up well, whilst he's also mobile enough to lead the line on his own, making him a potentially perfect striker for Allardyce.
With a £6m move allegedly lined up for January, Haller could become Allardyce's first Sunderland signing when the transfer window re-opens, with 'Big Sam' desperately attempting to keep the club in the top flight.