That is because he may not for once be the most unpopular owner at a game, with Charlton frustrations building with Ronald Duchatelet.
Charlton supporters staged a protest against the club owner last month, The Mail reported, after he sacked boss Guy Luzon weeks earlier.
Duchatelet has been almost as trigger happy as Cellino has at Leeds, who is onto his sixth manager at Elland Road.
He is onto his fifth manager at The Valley during his tenure, with little known Karel Fraeye (right) currently in charge.
While at Leeds United, Massimo Cellino is seen as an over bearing figure, with too much impact on off field affairs, Duchatelet is seen as too detached.
He is rarely seen at Charlton, and the South London Press report he will not be in attendance this weekend, despite having been in for meetings at the club this week.
On the pitch, Charlton's fortunes are fading fast, increasing supporter unrest. They are eight points behind Leeds, and currently sit in 22nd place in the Championship, in the relegation zone.
They have lost their last two in a row, although did pick up a surprise win over Sheffield Wednesday in late November.
Leeds fans may not agree that Cellino is 'more popular' than Duchatelet, but this weekend he at least may have found a contemporary who is equally as unpopular, a rarity at present.