West Ham need transfers secured early, as last year's deadline day debacle showed.
West Ham's injury crisis is mounting, with Diafra Sakho, Dimitri Payet, Manuel Lanzini and Winston Reid all being ruled out over the past month.
While the club will hope to get their stars back in the New Year, it has underlined the need to strengthen the squad if they are to continue flying high in the table, and not fade like last year.
Last season the Hammers left their buys until the last minute, and ended up with nothing, despite extensive deadline day attempts.
The London Evening Standard reported how eight attempted moves fell through, much to the chagrin of co-chairman David Gold, who had promised fans on Twitter that there would be new players coming in.
The Hammers improved this in the summer transfer window, signing four players on deadline day - showing that fortunes can change, but mid-season deals are more difficult to complete.
Here's a novel idea... that this January they don't leave their business until the last minute.
Last season showed the danger of doing so, and it is not a risk they should seek to take.
With injuries mounting up, the club need new faces in as soon as possible in any case, and it is better to get deals lined up now and have them in for early January, rather than see the new signings miss a month of action when they may be needed most.
There is an added reason for wanting to finish strongly too, from both a pride and commercial standpoint.
This is West Ham's final season at Upton Park, and they will want to finish on a high, and not suffer the ignominious slide down the table they endured in the second half of last season.
The club will want to drum up interest and confidence among the fanbase ahead of their move to the Olympic Stadium with a winning team on the pitch, and they need to kick on in January by getting deals done quickly, and avoid last minute let downs adding to the misfortune of woeful run of luck regarding their injured players.