Stoke are due to travel to London on Saturday, as they look to continue their rise up the Premier League table.
West Ham will be keen to pick up a victory themselves, though, as their form hasn’t been up to scratch in recent weeks.
And Etheringhton, who represented both clubs during his playing days, believes that the strength of both teams’ attacks should make it a thrilling encounter.
"It’s another difficult home game for West Ham, but all the games in the Premier League are difficult these days," he said. "Even the teams down the bottom are fighting and the top teams are finding it hard to beat them.
“It’ll be another hard game at Upton Park, but there is a lot of attacking talent in both teams, so I’m expecting a competitive and entertaining game.”
The quality in Stoke’s forward line was perfectly highlighted in their last match against Manchester City.
The Potters beat City 2-0 last weekend and Bojan, Marko Arnautovic and Xherdan Shaqiri were all in fabulous form.
West Ham, meanwhile, will be without many of their most dangerous attacking threats at the weekend, due to the injury crisis they are currently suffering with.
Diafra Sakho, Victor Moses, Manuel Lanzini and Dimitri Payet are all on the sidelines at the moment, making the Hammers’ task of beating Mark Hughes’ side look all the more difficult.