Bloomberg News reports that the for the first time since the event’s debut in 2009, organizers are taking on outside investors, raising more than $1m to expand the Decathlon to four cities next year, founder Dave Maloney said. He’s modeling the expansion after Ironman, the endurance brand that was sold earlier this year for $900m to Wang Jianlin, China’s richest man.
'As Ironman has done to define its type of triathlon, we aim to do with our brand of decathlon', Maloney said in an interview.
A mix of disciplines borrowed from the Olympics, the gym and the playground, the Decathlon puts individuals and teams through ten events over two days.
The event has thrived among the hyper-competitive athletes on Wall Street. The entry fee this year is $375, plus a fundraising commitment of at least $2,250 to benefit a variety of cancer charities. Last year, the roughly 400 available New York slots sold out in 48 hours.
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