The Kiwi striker is a confidence player.
This summer Leeds United shelled out a fair amount of money to bring in the solution to their striker problems. New Zealand international Chris Wood chose Leeds ahead of plenty of other interested Championship parties.
At first it looked like the former Leicester City man was the perfect addition. He scored three goals in his first six games for the club and looked to be the perfect option up front.
Recently however his performances have gone downhill and at the game v QPR at Loftus Road last weekend he got some stick from the travelling support.
The Leeds boss stated:
"He did (take some stick v QPR) and you know Chris Wood is a type of lad that needs to feel loved. He needs to feel welcome.
"In his career, where he has been before, he has scored goals so it is easy for fans to love you.
"His performances, he would accept, have been inconsistent. That would be the word I would use. To help him get that consistency level the first thing we need to do as a team is play better and give Chris Wood more opportunity to take a chance or score a goal.
"He still is a top talent. He works hard on the training ground."
Wood is certainly a confidence player. When the Kiwi is feeling in the zone he can be very hard for any defender at this level to pin down.
At the moment his confidence seems to be a little low and the fans need to get behind him just as much as his team-mates do in the coming weeks.
If they can do that, then hopefully the goals will soon flow again.