Hooper linked up with Sheffield Wednesday towards the end of October, agreeing a loan switch until January.
He has yet to score, but Carlos Carvalhal named him in his starting XI on Tuesday evening as the Owls took on Stoke City in the League Cup.
Wednesday were looking to qualify for the semi-finals and continue their great run that has seen them defeat Newcastle and Arsenal, but they could not score past a strong Stoke team - who secured a 2-0 win.
Ibrahim Afellay opened the scoring in the first half, before Phil Bardsley secured the win in the second period, the end Wednesday’s dreams of silverware.
Carvalhal’s side was also struck down by a number of injuries, but their search for victory was not aided by the performance of Hooper.
He looked lost in the final third, and did little to suggest that he was good enough for Championship level Wednesday, let alone Premier League level Norwich.
Following the game, Wednesday fans took to Twitter to express their opinions on Hooper’s performance, and although there were a few messages of support for the striker, the majority were extremely critical of how poor he was.
Have been slight disappointed with Hooper, thought he'd be a great signing n he's not really done much at all #swfc— Richard Bee (@Beeboy0138) December 2, 2015
Fans slating Joao & Hooper last night: I thought they did well considering lack of service. Our midfield was anonymous all game. #swfc— John Hiley (@JohnHiley) December 2, 2015
Has Hooper been as lazy for you as he was for us Wednesday fans? He has the talent, great finisher, just can't be bothered to show it #swfc— Lee Jermyn (@LeeJermyn) December 2, 2015
I now see why hooper doesn't get a place in the first 11 #swfc— Kieran (@kieranox) December 2, 2015
By the way £35,000 a week for Hooper is a joke! #swfc— JamessGamblee (@JamesGamblee) December 1, 2015
Also Hooper was RUBBISH. Can tell why he isn't starting #swfc— Rich for Peru (@Rich_for_peru) December 1, 2015
How much is Hooper getting paid a week and why!? #swfc— Alexandra Booth (@AlexandraBooth5) December 1, 2015
Hooper looks the opposite of match fit put a shift in second half but he needs to lose a couple of stone #swfc— Sam Baker (@samtheowlbaker) December 1, 2015
Hooper looks poor, off the pace, awful touch, and doesn't look like scoring #swfc— Simon Morris (@BigAl_simon) December 1, 2015
#swfc poor old nuhiu gets slated but he's got to be a better choice than hooper, he's no better than billy sharp lacks pace and work rate— kevin gough (@kevowl10) December 1, 2015
Hooper played 90 minutes there without kicking the ball once. Fair play to him. Also, Joao needs to realise he's not Ronaldo #SWFC— TheLeroy (@theleroy) December 1, 2015