The Eagles will be hoping that the investment will be able to take the club to the next level.
Crystal Palace co-owner Steve Parish has outlined where the imminent £100m investment in the club will be spent, but Eagles supporters hoping that it will signal the arrival of some of the world's best talent are sure to be disappointed.
The Selhurst Park outfit are hoping to announce before the end of the year that American businessman Josh Harris and his business partner David Blitzer have joined the board, having invested the large sum for an 18% stake each in the club, the London Evening Standard reports.
However, Parish has been quick to explain where the money shall be spent, and while the sum will not be directly used on improving the squad available to Alan Pardew, it should have an impact on that side of things too.
"I should stress, this isn't for new players. We can manage that out of our own resources. This is to build the infrastructure of the club and to take it to the next level," he said.
"In a way, there will be more money because at the moment I am spending £5m a year on the stadium and the infrastructure.
"The money that we have been spending on the stadium obviously will slow down to essential maintenance because we will now have a real plan to rebuild areas of it so we won’t invest in parts of the stadium that we know we are going to change.
"In effect, there will be more money available because the money that is currently diverted into those areas will instead be available for players. But it is not going to be a huge extra investment in players," he added.
Having seen several sides fall out of the Premier League after spending large sums of money on transfers, the decision taken by Palace to not initially bolster the playing squad is likely to prove to be the correct one in the long-term.
Improving the infrastructure will allow the club to make the facilities much more appealing to fans and players alike, and may well allow the side to develop its youth system further, having already brought through players such as Victor Moses and Nathaniel Clyne in recent years.
While it may prove to be the more boring option, Parish's vision may well help the club become an established member of the Premier League's top half.