The pundit has been previewing Middlesbrough v Huddersfield Town.
Ian Holloway has criticised Middlesbrough fans for not being vocal enough in showing their support for their side against Queens Park Rangers last week, according to his regular Sky Sports predictions column.
Boro beat QPR 1-0 thanks to a late penalty but Holloway feels the home fans did not act correctly and are expecting too much from their team.
Indeed, the pundit wants the Middlesbrough supporters to appreciate what they have in a manager as good as Aitor Karanka, as well as the Teesside outfit's squad.
Holloway told Sky Sports: "I was hoping for a real rocking atmosphere last weekend and it never materialised. The fans never set the atmosphere and it wasn't intimidating enough for QPR. Some of the fans that did make a noise were moaning. That can't be right.
"It's a bit of a wake-up call for Middlesbrough. You used to be a big club, but you're not at the moment and the manager is working miracles.
"They should be part of the energy that helps beat teams. There are so many great clubs in this division - I just hope the Middlesbrough fans appreciate what they have."
Holloway has, however, predicted a Middlesbrough win against Huddersfield this weekend.
The tale of the two Championship sides' seasons couldn't be more different. Middlesbrough currently sit just two points off the top of the table but Huddersfield reside only a place above the relegation zone - level on points with 22nd-placed MK Dons.
Huddersfield have clearly tried to change things around, recently appointing Jurgen Klopp's former assistant in David Wagner.
It may still be too soon for him to make an impact against Middlesbrough, though, and Karanka's men could take advantage. Will the Boro fans, meanwhile, take any notice of Holloway's stern words?