This is just all sorts of awkward... poor Joe!
Plenty of footballers have signed deals to promote products in return for a pretty big chunk of money. From Gary Lineker advertising Walkers crisps, to Liverpool players promoting Nivea for Men, they're all at it!
And so too is Manchester City and England goalkeeper, Joe Hart. He's been promoting Head and Shoulders for a few years now, in some very, very cheesy adverts which claim Hart and Head and Shoulder are 'unbeatable'.
Well, Liverpool certainly proved that to be false as Jurgen Klopp's side ran through Manuel Pellegrini's Man City, with Hart conceding four times in the game.
The England international let in a early own goal from Eliaquim Mangala, then goals from Philippe Coutinho and Roberto Firminio and finally a right thumper from Martin Skrtel.
With City getting thumped, you'd imagine that everyone was having a bit of a laugh at their expense, but we're not sure if Joe Hart's sponsors should be trolling him.
But, that is exactly what has happened:
OH SNAP! This is kinda unfortunate isn't it?