Who remembers when West Brom took to Twitter to discredit the Saido Berahino rumours over the summer?
That was the Baggies social media team at their peak and there have been a few occasional gems since then.
But the West Brom Twitteratti may have hit their peak once again, perhaps even surpassing their previous personal best, following their side's 2-1 win over Arsenal.
Matching the performance levels of the West Brom players, the social media team hunted down Arsenal 'fan' Piers Morgan on Twitter, mocking him with a #TearsForPiers hashtag and responding to his derogatory tweet towards the Midlands outfit.
West Bromwich Albion (@WBAFCofficial) November 21, 2015
We're getting skinned alive here...by West Bromwich Albion. Let that sink in for a moment. #afc— Piers Morgan (@piersmorgan) November 21, 2015
It was irresistible, one supposes. Who wouldn't have tweeted the same in their position?
After the West Brom win, boss Tony Pulis admitted the Baggies could have played a lot better than they had done against Arsenal. But all that matters was the fact they beat the Gunners. Santi Cazorla's penalty could have changed the course of the game yet the Spaniard missed a golden opportunity from the spot...
And the club's social media team went all out for a win of their own. Bravo, Twitter Baggies, bravo.