Ritchie, 26, started his career with Portsmouth before spells with Dagenham and Redbridge, Notts County and Swindon Town, and after years of impressing in the Football League, he is now starring in the Premier League.
The Scotland international has notched two goals for the Cherries in 12 appearances this season, and with Callum Wilson out for the season, he is having to carry the Bournemouth attack on his shoulders.
After a bright start to the Premier League season, Ritchie is now attracting plenty of interest, with the Daily Mail noting that Manchester United are even looking at him as Louis van Gaal searches for options out wide.
It's also stated that three clubs - Stoke City, West Brom and West Ham United - have joined the race for Ritchie, with West Ham a particularly interesting potential suitor.
The Hammers snapped up a number of creative players over the summer, with Manuel Lanzini, Dimitri Payet, Victor Moses and Michail Antonio all arriving at Upton Park.
However, with Payet injured for three months, Lanzini and Moses only on loan for the season and Antonio yet to really get his career in East London kickstarted, manager Slaven Bilic could still be in the market for another winger in January or next summer, prompting interest in Ritchie.
Primarily a right winger who loves to cut inside on to his left foot, Ritchie is a dangerous player who Bournemouth would hate to lose, and the Daily Mail not that they are reluctant to let him leave, with a £5m asking price on his head - which may not be enough to fend off their Premier League rivals ahead of the January transfer window.