According to The Telegraph, Aston Villa are pursuing an £8m January swoop for Queens Park Rangers striker Charlie Austin.
Austin, 26, is out of contract at the end of the season, and with seemingly no way that he extends his deal at Loftus Road, it may be time for QPR to cash in on the prolific striker in January.
A number of Premier League teams should be seeking deals for Austin if QPR do sell, but he could be the man to save Aston Villa's season.
New manager Remi Garde arrives with Villa in a perilous position, as they sit bottom of the table with just five points from 12 games so far this term - and January reinforcements are needed if Villa are to stay up.
Most importantly, Garde needs to find a goalscorer. With just ten goals to their name this season, Villa are the joint-lowest scorers in the Premier League, and much of that is down to their summer transfer activity.
After selling Christian Benteke to Liverpool, Villa chose to sign Rudy Gestede and Jordan Ayew - two players with no Premier League experience - as his replacements, and the struggles in front of goal so far this term suggest that they should have targeted a player with a proven Premier League record.
Austin could be that player, having hit 18 goals in 35 Premier League games for QPR last season, showing that he can make the step up from the Championship and score goals on a regular basis even against the top defences.
It's not often that struggling teams can land proven Premier League goalscorer of a good age for a knockdown fee, but that's exactly the situation Villa could find themselves in with Austin during the January transfer window - and manager Garde would be foolish to ignore the Englishman.
With goals needed to keep Villa in the Premier League, it's a no-brainer to make a considerable push for Austin in January - and he could be the man to save Villa from relegation this season, should they manage to secure his signature.