Have Tottenham missed the boat to sign Michy Batshuayi?
Michy Batshuayi has stepped into his role as lead striker at Marseille this season, netting eight goals in 13 Ligue 1 appearances already.
The striker signed for Marseille a year ago, but struggled to make an initial impact, but is now fulfilling his potential, after Andre Pierre Gignac moved on in the summer.
Batshuayi is competing for a place in the Belgian national team with Romelu Lukaku and Christian Benteke - and his recent performances have seen his asking price rocket.
This is tough news for a number of clubs which will have been monitoring developments.
The Mirror reported that Tottenham wanted to sign him in back in June, linking the club with a £9 million swoop.
This price has now jumped significantly. Talksport report that Marseille president Vincent Labrune values him in the region of £35 million.
He said: "He is one of the most wanted players on the market. There were a lot of offers for him this summer, but he did not want to leave.
"He is proving himself on the pitch. And if clubs want him then they are going to have to pay up. Around €50m!"
This is a price which would likely price Tottenham out of the market. Spurs may have spent big two years ago on Erik Lamela and Roberto Soldado, but that was the exception to the rule, and financed by the sale of Gareth Bale for a world record transfer fee.
Tottenham are building a new stadium and need to act sensibly in the transfer market, and while a top four finish could finance a deal, it is hard to see the prudent Daniel Levy paying over the odds for a player who he was not convinced to spend a fraction of the figure on this summer.