In the absence of Michel Platini, European football’s governing body has called on the King of EDM for help.
In a move so bizarre it almost beggars belief, UEFA have decided to utilise the considerable talents of DJ and electronic dance music master David Guetta to help unveil the new ball that will be used at Euro 2016.
And if you are in any way confused by that decision, don’t worry, you are not the only ones.
Dubbed the Beau Jeu, which translates as the Beautiful Game in France, the newly-designed ball boasts the familiar French Tricolour of blue, white and red as part of its design.
There are also some shiny silver bits in reference to the European Championship trophy itself, as well as the words EURO and 2016.
Unfortunately, we can’t stop looking at Euro music ambassador D.Guetta, who appears to not only be sporting an ill-advised man-bun hairstyle, but an outfit reminiscent of the one worn by Terence Stamp’s villainous General Zod in the 1980 film Superman II.
Apparently developed over some 18 months by Adidas, the Beau Jeu purports to boast all the best elements of the Brazuca ball used at the 2014 FIFA World Cup, with a few improvements in terms of visibility and grip.
Set to be handed over to all competing federations at the end of the month, fans can then look forward to Guetta’s own unique contribution to proceedings in France: the official anthem of Euro 2016.
With the likes of Nelly Furtado, Anastasia and Pitbull contributing tracks in recent tournaments, he has some pretty big boots to fill.