Rapper and self-dubbed ‘master of marijuana’ rolls out brand of cannabis products, available in Colorado
First came Beats by Dre, and now there’s another rapper-endorsed product headed to the consumer market: Snoop Dogg’s cannabis brand, Leafs By Snoop. The Colorado-based company stocks a range of cannabis flowers, edibles and concentrates and makes Snoop the first celebrity to front a line of personally branded marijuana products.
“Wherever my musical journey has taken me around the world, it’s beautiful to see how chronic leafs are a common source of peace, love and soul that connects us all,” read Snoop’s statement on the company website. “Leafs by Snoop is my way of sharing the experience I have with the finest quality cannabis one could imagine. Let’s medicate, elevate, and put it in the air!”
Snoop launched the brand at a private event on Monday. Leafs by Snoop products are to first be sold exclusively at licensed Colorado cannabis shop LivWell, before being rolled out to other shops by the end of November, according to marijuana-focused site the Cannabist.
Throughout his rap career, Snoop has performed such subtly titled songs as Smoke Weed Everyday, Smoke the Weed, Smoke the Weed and This Weed Iz Mine.
“Since I’ve been at the forefront of this movement for over 20 years now, I’m a master of marijuana,” said Snoop, at the brand launch event. “Leafs By Snoop is truly the first mainstream cannabis brand in the world and proud to be a pioneer.”
Though Snoop’s name is attached to the brand, the Cannabist reports that as a non-resident of Colorado the rapper can not technically own Leafs by Snoop.
Colorado legalised both the medical and recreational use of marijuana in 2012. In September this year, the state had nearly doubled its legal marijuana tax revenue from the year before, pulling in $73.5m (£48.5m).
This article was written by Tshepo Mokoena, for theguardian.com on Wednesday 11th November 2015 09.20 Europe/Londonguardian.co.uk © Guardian News and Media Limited 2010