Fletcher is playing for his future at the Stadium of Light, with his current deal at the club due to expire in the summer.
“The more and more goals he scores, the more people will say Steven Fletcher is back to his best,” he said. “In his position it is one of the biggest challenges of his career because he is out of contract.
“When a player is out of contract and the club is in this position, I just want to see a player like Steven go out to help us to get where we want to get. Then everyone gets what they want – a new contract – we are OK in the Premier League and we try to move forward from there. It should be his target.”
Fletcher has been a key part of Sunderland’s team since Sam Allardyce’s arrival at the club, and he seems to have hit a rich vein of form.
The 28-year-old has struggled for goals over the past two seasons, but he is currently on his best scoring run in quite some time.
Fletcher has netted six goals in his last five games for club and country, and he looks to be starting to regain some of his confidence.
Fletcher scored in Sunderland’s 3-0 derby win over Newcastle United at the weekend, and he will hope to continue getting his name on the scoresheet on a regular basis as his side endeavour to steer clear of relegation trouble.