The Italian is seriously considering selling the club following defeat against Blackburn Rovers yesterday.
Leeds United's chaotic season took another turn at Elland Road last night. They were soundly beaten by Blackburn Rovers in an eerie and sapping night of action for the club's fans.
Leeds look bereft of ideas on the pitch with the situation off of it not helping.
For the second season in a row their maverick owner Massimo Cellino has been suspended by the Football League and sacked a manager who was not getting the results needed at Leeds.
They are now without a win at Elland Road since February and the fifth favourites for relegation in the Championship.
Times are hard.
It has led Cellino himself to admit he could sell up the club to The Times today. He stated:
"I'm not a coward. Life is not just about enjoyment. But I ask myself if it's better if I leave. Only failing to make the fans happy can hurt me."
The same report also mentions a potential buyer, that would be just as controversial.
No, not Russell Crowe (if only) but Austrian sports drink company Red Bull. They have been keen on Leeds in the past and are said to be considering a return to the drawing board regarding a bid to buyout Cellino.
The company have courted controversy for their other ownerships in European football at Red Bull Salzburg and RB Leipzig and Leeds fans would likely be wary of any takeover from the energy drink firm.
However, if it meant Cellino leaving, you have to imagine it is a situation they could live with.