Terry George criticised chanting from Leeds fans against Massimo Cellino during their defeat to Blackburn Rovers.
Leeds United supporters made their feelings clear as the club sunk to a 2-0 home defeat to Blackburn Rovers.
The game was decided within the first five minutes as a shellshocked home side surrendered two goals, including an opener just 17 seconds in.
Fans spent much of the second half venting their frustrations in the direction of owner Massimo Cellino, who was in attendance, with chants of 'Massimo, time to go', heard around Elland Road.
One staunch Cellino defender felt the atmosphere was counter productive however. Businessman Terry George, who appeared on television's Secret Millionaire, took to Twitter to urge supporters to stop with the anti-Cellino chants.
Don't you think we all want to win. For Fu** sake give it a rest. Try be positive. We all feel Sh** MC want it as much as we all do.— Terry George (@TerryGeorge) October 29, 2015
He took plenty of criticism himself in response, but clearly felt his point was worth making despite that inevitability.
The beauty of it is though just as he is entitled to express his opinion, supporters are also permitted to air theirs, and if this means telling an owner who has fired five bosses already, that they have had enough of his stewardship of the club, they are within their rights to do exactly that, and the protests may only just be beginning.
Leeds now sit 18th in the Championship table and could fall further, with teams below them having a game in hand to be played this weekend, with a worst case scenario being that they could be in the relegation zone by Sunday.