The Blackpool legend turned 80 this week.
Times have been gloomy at Blackpool recently. The club's ownership has been called into question and they have dropped down to the third tier of English football.
So when a chance comes to celebrate one of the heroes from their more illustrious era that must be taken.
The word legend can be bandied around in football these days, but Jimmy Armfield is a Blackpool legend - no doubt.
He played for The Tangerines from 1954 until 1971 playing nearly 600 games for the club and also winning 43 caps for England.
The right-back helped England to the World Cup win in 1966 and this week he turned 80.
One of Blackpool's more recent heroes, of course not at the legendary status of Armfield, posted his own tribute to the player on Twitter this week.
Charlie Adam was integral to Blackpool's last push toward top-flight football and then starred for the club in the top-flight.
He moved on to Liverpool but is still popular at Bloomfield Road and he posted this tweet:
Great honour to be at the great man's 80th birthday Jimmy Armfield pic.twitter.com/9R5eGTQEGu— Charlie Adam (@Charlie26Adam) October 23, 2015
Blackpool now need some new heroes. They started the new season in terrible form but are now unbeaten in five and will be hoping to continue that form against Crewe Alexandra today.