The Leeds United owner has been talking about his side regularly being on television.
Sky continues to pick Leeds matches, prompting a number of fixture changes as a result, and Cellino has made it clear what he thinks about the situation.
“Too many games on television will keep the fans away from the stadium,” Cellino told LUTV. “The beautiful thing they still have in England is the crowd, the stadium and showing too many games on the television will keep the fans away.”
“In a short period of time we are going to see that the stadium of Leeds is going to be empty. If it continues this way Leeds is going to die very fast, faster than you can even imagine."
Considering the goings on at Leeds and the size of the club and their fan-base, it is no surprise that they are picked to feature on television time and time again. But the Italian believes it is unfair on the other clubs in the Championship and that each side should be televised at least four times a season rather than the same sides being picked time and time again.
Leeds’ next match is against Fulham on Wednesday in what will be Steve Evans’ first game in charge since replacing Uwe Rosler but the next time they will be on television is on 29 October against Blackburn Rovers.