The Leeds owner has been discussing another of his opinion-splitting decisions.
Leeds United owner Massimo Cellino admits he couldn't sleep after sacking Uwe Rosler but has slammed his decision to admit promotion was beyond the Yorkshire side this season, according to the Daily Mirror.
Rosler's brutal honesty led him to the admission automatic promotion was out of the question ahead of his team's Championship clash with Brighton on Saturday afternoon.
"My personal aim is to finish top 10. Is that realistic? Yes. I said from day one promotion is not on my agenda, it is not possible this season," he told reporters, as quoted by BBC Sport.
But that was hardly inspiring, as another insipid display followed. In the end, the comments essentially acted as the last straw for the trigger-happy Cellino.
The Leeds owner told the Mirror: "The fans want to dream, so why did he say that? It hurts me to fire a coach and I didn’t sleep last night after speaking to Uwe yesterday.
"I did my best to help Uwe but, in the end, I could not see a patch of blue in the sky, just cloud, cloud and cloud. I wanted the team to play heavy-rock football, but instead it was like country music."
If Cellino wasn't a fan of Rosler's promotion comments, though, he'll likely have one issue or another when it comes to the controversial Steve Evans and what he has to say after replacing the German at Elland Road.
The Leeds head coach has already made divisive comments about Cellino himself in the past, with the Italian doing the same towards the manager.
That said, What the Italian has emphasised about Evans is his fighting spirit. Clearly, that's something he felt Rosler lacked - and his promotion comments, while brutally honest, were perhaps a big indication of that.