Leeds United head coach Uwe Rosler told BBC Radio Leeds on Thursday evening that he is not aiming for promotion this season.
The Whites have not played in the Premier League since 2004, and it seems that fans will have to wait for at least two more years before enjoying top-flight football again.
“For me, it is realistic that we improve from last season," Rosler told BBC Radio Leeds on Thursday evening. "My personal aim - I said it from day one - is to finish in the top 10.
“Is that realistic? Yes. I said from day one: promotion is not on our agenda. I can understand our supporters when they think they want to win promotion this year.
"But I am a football coach and judge what I have available and the teams we are competing with."
It is refreshingly honest of Rosler to admit that he does not consider the current Leeds team to be capable of finishing in the top six of the Championship this season.
It should not really come as a surprise, as Leeds chairman Massimo Cellino himself said last month that he does not expect the West Yorkshire outfit to play in the Premier League next season.
However, the question has to be asked: should Rosler have been so brutally honest in writing off Leeds’ chances of a top-six finish this campaign?
Every single team in the Championship dreams of playing in the Premier League. After all, what is the point of competitive football then if you do not have lofty ambitions and do not aim to reach the very top?
Leeds have some of the best and most loyal fans in England, and they certainly want to see their team face the likes of Arsenal, Manchester United and Chelsea.
While not many would have been optimistic of a top-six finish this season, at least they had hope. Rosler’s comments have extinguished that.
A top-10 finish, which is Rosler’s target, would be deemed progress from previous years, but for a club of Leeds’ stature and history, the aim has to be much higher.