The Italian is unhappy with the Football League's handling of the situation.
The Whites will have had a league high of ten televised games before the New Year and the switching of traditional match-days to Thursdays and Sundays is proving harmful to the Yorkshire club.
Cellino lamented the extra costs incurred by fans who have had to make changes to their plans and claimed Leeds are losing money on each televised game, with Sky Sports’ compensation fee not covering the losses in ticketing, retail and catering experienced.
The 59-year old went on to claim that the Football League are ‘exploiting’ Leeds’ stature and called for direct action to be taken by the Whites support.
“Football League rules state that clubs must make a provision for at least 2,000 away tickets to be sold. Therefore, in line with those requirements, we will be selling no more than 2,000 tickets for each away game from now on.
“We understand that this means a number of fans will now be unable to attend certain away games, but this is the sacrifice needed to make the Football League take notice.
“We are encouraging you, as supporters, to think before purchasing ticket for away matches – our silence, especially away from home, will demonstrate our disappointment.
It’s a decision unlikely to go down too well with the Leeds support but Cellino is adamant that continuing on the current path will be detrimental to the club’s future prospects.
“If these issues cannot be addressed then I fear for the future of Leeds United, which is why I am taking this stance and calling for the fans to follow,” he added. “The future of our club is at stake.”