Uwe Rolser recently stated that Leeds United are not aiming to be promoted this season.
The Whites have made an inauspicious start to their Championship campaign, but Leeds fans are fuming at the lack of ambition that has been shown.
Rosler has suggested that a top-10 finish is all that he is aiming for this season, with attention focused on building towards a promotion push in the 2016/17 campaign.
Although that attitude may suggest that he is planning for the long-term, his willingness to give up on promotion so early into the season has been frustrating.
Leeds are still only seven points away from the play-off places, and with a good run of form, they have plenty of time in which to bridge that gap.
Indeed, Sky Sports pundit Andy Hinchcliffe tipped the side as outsiders for promotion, and there are supporters with high hopes for the campaign ahead.
Rosler, however, does not share that belief and Leeds fans have accused him of lacking ambition on social media site Twitter.
Poor choice of words from Rosler, especially when fans are so used to failure. Got to go for it every season.— I'd Radebe Leeds (@Radebe_Leeds) October 16, 2015
@Radebe_Leeds yep.. That's it. Totally lost faith in him now— Johnny F (@JF_LUFCmod) October 16, 2015
Rosler says we can't go up and you all freak out. Hockaday said we'll win the Champions League and you all freak out. No pleasing you lot.— Eamo (@EamoV1) October 16, 2015
If Larry or Redders had said the same thing as Rosler they'd of been lynched as well. Difference is they wouldn't of said it— Jordan Brown (@JordanBrown91) October 16, 2015
Rosler is so negative. Easy to see why he has only won 3 of his last 24 as manager.— Irish_Leeds (@Irish_Leeds) October 16, 2015
Rosler, promotion not aim this year, ever heard saying tomorrow never comes. Should be aiming to go up every year. Shape up or ship out— roger clarke (@roglufc) October 16, 2015