According to reports in the Chronicle, Manchester United and Tottenham Hotspur are interested in signing Newcastle United's Ayoze Perez.
The two Premier League clubs are said to be admirers of the Spanish forward, and they apparently could make an offer to Newcastle in the January transfer window to try and lure the Magpies into a sale.
However, Newcastle should not entertain the idea of cashing in on Perez, whatever offer they may receive.
The 22-year-old may not be the finished article yet, but selling him would send out the wrong message to the rest of the Newcastle squad and an expectant fan base .
Steve McClaren has bemoaned his lack of attacking options on regular occasions this season, with the Magpies struggling to find a route to goal.
Newcastle have found the net on just six occasions in the Premier League so far, but there have been signs of promise in Perez's partnership with Aleksandar Mitrovic.
The pair have complimented each other well in recent games, and they have spoken about how much they are enjoying playing alongside each other in the Daily Mirror.
It is one of the few combinations in the Newcastle team that is working effectively, and selling Perez could do lasting damage.
Mike Ashley has backed up his words that he would spend to improve the Magpies squad, but keeping hold of Perez through January will be more important than any addition he could make.
St. James' Park is not a happy place to be at the moment, but imagine the message that would be sent out to players and fans if Perez were to be sold.
The squad would have to see Newcastle as simply a stepping-stone club, and the fans would be entitled to question whether the club actually has any ambition to stay in the Premier League.
Newcastle may be able to raise a quick profit in January, but when the consequence of that decision could lead to relegation, it is a no-brainer what the club must do - and that is keep hold of Perez, at any cost.