The summer signing needs to show his quality and guide the Baggies away from the relegation places.
The Baggies have won just two of their first eight and the coming weeks will give them a chance to sort their flailing form out and make a statement about the rest of their season.
When you're in a bad situation, you look to the players with the most quality and the most experience. And, for West Brom, Salomon Rondon falls under both categories.
The 26-year-old has scored one Premier League goal since coming in but now is the time for more.
It's early days but the last thing West Brom fans will want to see is another Brown Ideye. If Rondon can hit the ground running after the international break, he'll ensure his career trajectory at the Hawthorns goes in a different direction.
A problem for the Venezuelan is the fact Tony Pulis's tactics limit the amount of chances West Brom create.
But Rondon is a striker with a track record and he needs to ensure he puts away every big opportunity he gets, meaning one a game should be enough. It is for the best forwards.
If anyone needs to step up to the plate with West Brom in 17th and on a poor run, it's their club-record signing. He'll be very important in the coming weeks and months.