Rotherham United boss Neil Redfearn was unveiled to the press on Monday, and spoke confidently in his abilities.
Redfearn is quoted: "Despite what others might say, I know I’m strong. I was strong as a player and I have always been a leader."
His comments address the words from Cellino in May, in which he suggested Redfearn is the very opposite of strong.
Cellino told The Mirror: "He’s like a baby. He’s been badly advised and used by someone. He is not a bad person but he has a weak personality."
The owner had accused the then Leeds boss of turning the fans against him, yet Cellino risked even more anger from fans with his comments, and went onto offer his job to Uwe Rosler, even without sacking Redfearn.
Redfearn insisted he remains on good terms with all at Leeds, adding: "I have no regrets about taking that job and no hard feelings towards anyone there," yet clearly Cellino's comments still rankle with him.
Whatever the personal animosity, or simply poor communication between Cellino and Redfearn, it was not a good move of the Italian to criticise the club's head coach, and seemingly not one he has learned from.
Cellino last month called out youngster Sam Byram, telling the Yorkshire Post the defender was too big for his boots, and with the defender still to agree a new contract, it would not be a surprise to see the youngster follow Redfearn out of the club at the end of the season.