The club's joint chairman wants the Hammers poor starts in matches to be corrected.
Slaven Bilic’s men have made a strong start to the season, notching famous away wins against Arsenal, Liverpool and Manchester City, but have let themselves down against lesser opposition – particularly at the Boleyn.
Home defeats to Leicester City and Bournemouth were brought about after conceding early and the Hammers found themselves two goals down in the first 20 minutes against Sunderland last weekend.
The Irons fought back well for a draw and should probably have taken all three points but Gold wants the team to stop giving themselves a mountain to climb.
“I know he (Bilic) would have been disappointed with the early goals that we conceded and they were both individual mistakes that could have been avoided,” he wrote on whufc.com.
“There have been a few of those already this season and surely this will have to stop at some point and once it is sorted out, I am convinced we will win a lot more games.”
West Ham’s newly-developed counter-attacking style has made them more suited to playing away and they have struggled when the onus is on them to drive a game forward – as is the case when playing at home - and Bilic will need to find a solution in the upcoming weeks and month if West Ham are to make this season a truly special one.