Andy Carroll came off the bench at the weekend to try and help West Ham salvage a result against Norwich City.
He featured for the final 20 minutes and managed to make a key contribution, diverting the ball towards Cheikou Kouyate to score a late equaliser.
Carroll is still easing his way back from injury, and is yet to start a game in the league for the Hammers this season.
Former West Ham striker Tony Cottee told SkySports Morning View, broadcast on Monday 28th September, that Carroll will not want to settle for a bit part role at the club.
He said: "You dont want to be known as the option. He's 26 he doesnt want to be known as a supersub who comes onto change games. It'll be interesting to see how it develops."
Fellow pundit and former Hammers defender Tony Gale suggested getting into the side could be difficult, unless Slaven Bilic opts for a change of tactics.
He said: "In my opinion Sakho is the best centre forward if you want one to run the line. Andy is second choice to Sakho unless Slaven wants to play with two up front."
Carroll is not the only West Ham striker looking for a chance, with new signing Nikica Jelavic also in the mix, while Enner Valencia is aiming to recover from injury in November, which will add to competition.
It is a good problem for West Ham boss Bilic to have, but if Carroll cannot force his way into the West Ham side on a regular basis, he should not expect a call up to the England squad for Euro 2016 either.