Ronny Deila has told the Scotsman about the culture he is aiming to create at Celtic.
Deila inherited the Bhoys reins in 2014, and has already showcased his forward-thinking approach to management during his spell at Parkhead.
The Norwegian has a number of innovative ideas in his coaching locker, and one of those is to change the mentality of the players in his squad.
He says that football places too much emphasis on the picking up of positive results, and that player development is being harmed by this constant craving for three points.
“There’s too much results-obsessed thinking in this country, in my opinion,” Deila said. “Everyone is thinking about winning, winning, winning and playing every week because that is what they’re taught. You have to win, you have to play all the time. But real winners are thinking ‘How do we win?’ and ‘How do I get better?’ And then they do something with it.
“That’s the culture I want at Celtic and that is so much improved already. The players are thinking, they are making their own choices and they get knowledge about everything they need to do to be successful in football."
Deila's approach to management is certainly different to many others, with time such a rare commodity in modern day football.
Managers are afforded less of it, on average, than ever before, but Celtic do appear to be planning for the long-term with Deila at the helm.
So far this ethos has delivered success, too. The Bhoys won the double last season, and they are starting to show signs of improvement this time around after getting off to a slow start.