Ian Wright has told The Sun that Manchester United have signed a gem in Anthony Martial, claiming his price tag will prove to be a bargain.
Yet he has warned the Red Devils that their new superstar could one day become a target for Spanish giants Real Madrid or Barcelona.
He believes he could be worth double the £58 million they spent on him in just two seasons time - which would make him worth a staggering £116 million.
He said: "United are having the last laugh with a piece of business so shrewd that I believe Martial’s value will double in the next two years.
"My only fear is the next stop for Martial after Old Trafford will be either the Bernabeu or the Nou Camp."
Yes the hype has gone into overdrive
Wright's comments are typical of the knee-jerk reactions which have surrounded Martial's move to Manchester United.
After signing for an initial £36 million which could rise to £58 million, his move was widely panned by critics who cited him as widely overpriced and a waste of money.
Now after three goals in two Premier League games, the pendulum is swinging in the opposite direction.
The reality is likely somewhere in between, and by the end of the season a more realistic, measured view of Martial's abilities will be able to be offered by pundits.
As for a switch to Real Madrid - relations between the two clubs could be irreparably damaged by the David de Gea saga.