David Gold downplays fears concerning West Ham’s reported sell-to-buy transfer policy

David Gold has assured West Ham fans that their best players will not be sold in January.

West Ham co-chairman David Gold has confirmed on Twitter that West Ham have no plans to sell their best players this January transfer window, despite a report claiming that the Hammers have a new sell-to-buy transfer policy.

When asked if West Ham will be forced to sell all their best players to balance the books, Gold confirmed that there are no plans at the club to see through this policy.

The Gold Tweet comes the week after David Sullivan - Gold’s fellow co-chairman - told the Daily Mirror that the Hammers would need to sell players in January if they intended to sign anyone else, having spent over £40 million in the summer window.

The fan who asked Gold the question about selling star players referenced the potential sale of Aaron Cresswell, Diafra Sakho or Dimitri Payet, all who have proven themselves in the Premier League, and are sure to be earning admiring glances from a number of bigger teams.

However, West Ham themselves have ambitions to push towards the European places this season, and will want to keep ahold of the players key to achieving this aim - with Payet, Sakho and Cresswell all vital first-team members.

Hammers fans may have considered their team as a feeder side for the Premier League’s big guns, but Gold has denied that he has any intention to sell the players who have performed so well at the start of this season.

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