After three goals in as many games, Heung-Min Son has wasted little time in announcing himself at Tottenham Hotspur following his arrival from Bayer Leverkusen.
The forward has dazzled Spurs fans with his combination of skill and energy, and he is quickly becoming a fans' favourite at White Hart Lane.
Son's addition has given Spurs an increased attacking threat, and his signing has been welcomed by almost everybody at the club.
For Alex Pritchard, though, the South Korean's form may not be such good news. Pritchard was expected to have a big part to play for the Lilywhites this term, after impressing out on loan last year.
The academy graduate proved his class while on a temporary move to Brentford, and Mauricio Pochettino had talked up his talent on numerous occasions over pre-season, with the Daily Mail confirming that the Argentine boss would be handing the creator a chance in his first-team.
However, injury problems have limited the impact that Pritchard has been able to make - with the attacking midfielder still awaiting his first start of the new term.
At the moment, the England youth international is out with an ankle problem, but Son's arrival has provided a new obstacle to overcome when he does return to fitness, if he is to break into the starting line-up.
Son will be in direct competition with Pritchard for a place in Spurs' first XI, and at the moment it is hard to see how the Essex-born winger displaces the new signing.
As a result, Pritchard could find his first-team chances at White Hart Lane limited once again - and his breakthrough season may disappointingly have to be put on hold for another year.