The Red Star Belgrade forward has reportedly been on Tottenham's radar since last season.
At only 17, the Serbian has drawn huge praise from his club's director, who has dubbed him the next Radamel Falcao.
The Mail report that Red Star want £6 million for the teenager, though, meaning he won't come too cheap - with a £2m offer from Atletico Madrid being rejected over the summer.
Competition is plentiful, with Tottenham apparently facing interest in the striker from the likes of Chelsea, Arsenal and more.
Little is known of the supposed next Falcao and it would be impossible to judge how the 17-year-old would fit in with the Spurs first team.
What signing Jovic could do, though, is further strengthen Tottenham's already strong academy.
Dele Alli joining the north London club has shown they are keen to recruit only the best young talent and, should Jovic's reputation prove to be genuine rather than a lot of marketing talk, his signature would no doubt interest the likes of Daniel Levy and Mauricio Pochettino.
It's only transfer talk for now but, if the striker's success continues, there may well be a transfer at the end of the road - just like with Alli.