Goldman steps up War for Talent with new hiring initiative

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A new source to identify candidates ?

In its latest push to broaden its allure among millennials, Goldman Sachs rolled out a series of quick-hit recruiting ads on Snapchat on Friday, becoming the first major Wall Street bank to turn to the instant-but-fleeting messaging app for potential hires.

Reuters reports that the ads appear on Snapchat's Campus Story function, a curated platform for user-generated contents such as pictures and videos at college campuses nationwide. Goldman's 10-second recruitment clips appear between user-generated content segments.

In the videos, Goldman says it is seeking a "Campus Environmental Leader," "Youth Sports Coach" or "Crowd Funding Champion," and provides a link to

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Goldman Sachs taps Snapchat for recruiting millennials

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