Borini finds himself in a similar situation to that experienced during a previous loan spell at the Stadium of Light.
The Black Cats' poor start to the season continued with a 2-0 defeat to Premier League new boys Bournemouth over the weekend, which means Dick Advocaat's side are bottom of the division with just the two points from their opening six games.
Borini told the Sunderland Echo: “We always have the winning mentality. I’m angry when we lose games – and angry when we draw games.
“I always want to win.
“But it’s always hard to get the first win and, after that, it’s easier.
“Hopefully we can get that and then get going.
“It hasn’t changed much since I was here before, but the season is still long.
“We can’t look at the table yet and think we’re bottom."
The reality is, though, that they are bottom and they need to turn things around quickly. There have been the odd bright spots in terms of performance in a couple of games for Sunderland this season, against Aston Villa and Tottenham, but some poor defending and not taking chances at crucial times has contributed to their current predicament.
But it is worrying for Sunderland that they haven't managed to make any sort of progress between Borini returning to Liverpool after his initial loan spell and then rejoining on a permanent deal at the end of the recent transfer window.
However, the Italian has the experience of scoring big goals and performing at crucial moments for the Black Cats, and he may need to do that again this season in order to help turn their campaign around.
The next couple of games do not make for easy reading for Sunderland fans, with a home game in the League Cup against Manchester City next up before a trip to Old Trafford to take on Manchester United. It would take some effort from the players to progress in the cup, or get anything against United, but a good result in one of the two games could provide them with a platform on which to build and get their season back on track.