The Midlands rivals were involved in several close encounters last season.
The Baggies were dumped out of the FA Cup in the sixth round by Villa last season, with a subsequent pitch invasion by the Villa fans causing Tony Pulis to question the standard of stewarding at the ground.
That followed a narrow 2-1 defeat at the same ground four days earlier, and Fletcher is determined to put things right this weekend.
"It was a difficult week and things happened that shouldn't happen on football pitches… we've got to use that to motivate us to help us get the result,” said Fletcher, in quotes published by ITV Sport.
“I'm looking forward to it. I experienced it last year and was disappointed to lose a goal in the last minute.”
“Then there was the cup game which I wasn't involved in. The passion and the atmosphere was fantastic and it's up to us to go and meet that challenge and give our fans something to shout about,” he added.
Villa’s extraordinary collapse at fellow Midlands rival Leicester City last weekend will have Tim Sherwood’s men desperate to put things right, while the Baggies’ battling draw with Southampton had all the hallmarks of the disciplined Pulis sides we have come to expect.