Sherwood is looking to build Villa into the biggest team in the West Midlands, and then the Premier League.
Sherwood’s side take on Tony Pulis’ Baggies in the Premier League on Saturday, the first time that they have faced each other since Villa prevailed in an FA Cup clash last season.
It was one of two big victories for the former Spurs boss against their rivals in 2014/15, having beaten them in the league just four days before the cup contest.
And he says he is fully aware of how the next meeting will go, and where Villa must focus on improving to counter Pulis’ side.
‘We know how the game is going to pan out,” the Daily Mail reports him as saying.
“My philosophy is to try and win, not to not lose. We know they are strong from set pieces; we need to do better defending them. We know what they are: they are very hard to beat. Tony likes to keep clean sheets, he is very good at what he does.”
Aim to turn Aston Villa into bigger club
Sherwood is also insistent that his main aim at Villa Park is to turn the club into the biggest in the Premier League.
They spent big this summer bringing in a number of new faces to counter the loss of star turns Fabian Delph and Christian Benteke, with the Villans eager to ensure that they avoid another relegation battle this season.
Sherwood says this investment has been made as a stepping stone towards a brighter future, with the first goal being to secure local bragging rights.
“No disrespect for West Brom but I’m delighted to manage a massive football club like Aston Villa,” he added.
“I don’t know how big West Brom is but I know how big this club is; it’s huge. My focus is on this big club and trying to make this big club higher in the division than any other club I see, particularly the ones in this area.”