David Sullivan admits West Ham must now sell-to-buy after summer transfer business

West Ham Dugout

West Ham brought in a number of impressive players over the summer.

Speaking to the Standard, West Ham co-chairman David Sullivan has admitted that the Hammers are now operating a sell-to-buy policy with transfers due to the money they spent in the summer window.

Sullivan said: “We thought it was important this season, with the move to the new stadium, that we bought players in every position to create the best squad and team that has been at the club since we arrived. As a result, we are now at the maximum wages we are allowed to pay under Premier League rules, and therefore if we wanted to buy again in January we would no doubt have to sell someone before we would be allowed to make any new signings.”

West Ham brought in 12 new players over the summer, with the report claiming that the Hammers spent over a combined £40 million on new players.

The report continues to state that the financial outlay means a loss of up to £17 million is expected in the end-of-year accounts, although this also depends upon any income from television games and the prize money for their final position in the Premier League table.

The Hammers wanted to make a competitive squad this summer to ensure they are an established Premier League team, potentially with European football to their name, when they move to the Olympic Stadium next season.

However, this financial outlay has tied them up if they intend to bring any more players to the side in January. Slaven Bilic has a strong squad, but he may feel he needs more signings, but Sullivan has admitted that the club will be forced to sell to buy to stay within the realm of acceptable losses.

This means that Bilic would have to sacrifice one of his players in exchange for another, and after the Hammers' start to the season, it is hard to argue for any player being sold by the Croatian boss.

Bilic may be stuck with the same playing squad for the entire season, but thankfully for him, it is a fantastically talented group of players that he possesses.

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