Former Tottenham Hotspur chairman Lord Sugar admits goading Karren Brady when West Ham lose

Karren Brady

The pair work together on the TV show The Apprentice.

Nowadays Lord Sugar is best known for pointing his finger and firing prospective entrepreneurs on the BBC show The Apprentice.

Of course there is more to him than that, he was also once the chairman of Tottenham Hotspur. A lifelong Spurs fan he was in charge of the club from 1991 for nine years and was a fairly unpopular figure among the Spurs faithful – despite any good he did for the club.

Either way he remains a big Spurs fan and the Amstrad founder has admitted that if Tottenham lose, contestants on The Apprentice are in for a rough time.

The Mirror quote Sugar as stating:

“It might be noticed I go into a mean streak when Spurs are losing.”

Meanwhile he does take pleasure from the suffering of one of his associates. Karren Brady, who works with Sugar on The Apprentice is currently vice-chairman at West Ham United. When West Ham are losing, she can expect an earful from the former Tottenham chairman:

“If West Ham are losing I will nudge Karren and whisper, ‘Shame, innit? You lot are two-nil down.’"

Nowadays the club is run by Daniel Levy, who himself divides opinion among the fans at Tottenham – and other chairman in the Premier League.

But Spurs fans are likely pleased he remains in charge and not Sugar.

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