The 23-year old believes the Gers' storming start has got teams running scared.
“We feel as though the buzz is back around Ibrox and Murray Park,” said the former Bradford City man.
“We’ve obviously talked about laying down markers at the start of the season and we wanted to bring a bit of that fear factor back to Ibrox.”
The fear factor has been well and truly restored after a blistering opening to the season which has seen the Gers produce four separate five-goal hauls and maintain a 100% start.
Halliday is wary of taking his foot off the gas, however, and insists the rest of the squad are determined to make sure that doesn’t happen.
“I don’t think many teams will fancy playing us just now but it’s never too easy when you play for Rangers because every team wants to beat you,” he added.
“This game is their cup final so we need to make sure we are on top form every game, because complacency kills momentum.”
Summer signing Halliday has been a revelation in midfield, among the many transfer success stories, and has started in every league game so far this season.
The success of Rangers’ new recruits is testament to the cooperation behind the scenes between Warburton, Weir and the money men at the top.
Warburton’s footballing philosophy has been adhered to when targeting potential signings and the ease at which each new arrival has settled into life at Ibrox suggests the former Brentford boss had the final say in who was brought in.
It's a sensible set-up which is all too often overlooked in the 'Director of Football' era, but Rangers are now reaping the benefits of their back-to-basics approach.