The Hammers legend has been encouraged by his old side's transfer activity this summer.
The club brought in four new players on deadline day, signing a much needed attacking addition in Nikica Jelavic, and also adding loan stars Alex Song and Victor Moses, as well as winger Michail Antonio.
The 73-year-old was impressed with the quality of the players the East London outfit brought in late on, and the World Cup winner also stated that some of the earlier transfers in the summer looked to have set the Hammers up for a strong final season at the Boleyn Ground.
"I'm quite pleasantly surprised. Re-signing Song again on loan is a good move. Already [Dimitri] Payet looks good, [Cheikhou] Kouyate from last year looks terrific. Quite a high percentage of the people they've bought are performing quite well. Looking at the players they've signed, it looks very positive.
"Jelavic is a good player, I've seen him play quite a bit, he's a good goalscorer, I'm okay with that subject to him being fit and well. He's a natural goalscorer and I like that. Victor Moses has got great potential. He's performed fairly well at the clubs he's been at, he's quite fit and dangerous."
One player Hurst didn't have much of an opinion on was former Nottingham Forest winger Antonio, who was the most expensive addition on deadline day when he arrived for what the Standard said was a £7 million fee, with the star of 1966 admitting he hadn't heard of the 25-year-old until Monday.
Hurst did say that the club's decision to let Matt Jarvis head to Norwich was a good sign for the incoming winger though.
"I've no idea about the Notts Forest guy at all, hadn't heard his name until Monday, so I've no idea who he is," he said. "Matt Jarvis went to Norwich so they seem quite keen this guy's going to be good."