Karren Brady gives her take on the Saido Berahino transfer saga

Saido Berahino

Karren Brady comments on Saido Berahino’s failed transfer from West Bromwich Albion to Premier League rivals Tottenham Hotspur.

West Ham United vice-chairman Karren Brady has suggested in The Sun that West Bromwich Albion should have sold Saido Berahino to Tottenham Hotspur in the summer transfer window.

Striker Berahino wanted to leave West Brom and join Premier League rivals Tottenham on transfer deadline day.

The 22-year-old posted a message on deadline day on Twitter which made it clear that he was angry and upset that Baggies chairman Jeremy Peace did not allow him to move to Spurs (the tweet has since been deleted).

The youngster wrote: "Sad how i cant say exactly how the club has treated me but i can officially say i will never play Jeremy Peace."

Peace later explained in a statement on West Brom’s official website that he was not going to sell Berahino so late in the summer transfer window.

West Ham vice-chairman Brady has suggested in her football diary in The Sun that it would have been best for all parties had West Brom sold Berahino to Spurs.

“I’ve seen the same circumstances surrounding the Berahino non-transfer many times in my years in football,” the 46-year-old wrote in her football diary in The Sun (Thursday, September 3 entry). “A player at a club like West Brom offered treble his salary by a club perceived to be bigger and better.

“He will huff and puff and dwell on the battle of wills between two hard-bargaining chairmen, Jeremy Peace and Spurs counterpart Daniel Levy.

“The transfer fee rose in perfect harmony with their tempers, a Mexican stand-off to die for. Only Berahino could fail to be amused.

“In my experience, it is better to deal than not to. Sometimes you have to see the bigger picture — having a bitter player around is bad for everyone.”

Berahino’s tweet on transfer deadline day was an ill-advised one, and he will now have to carry on playing for West Brom.

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