German legend Oliver Bierhoff believes the money in the English game is making Southampton, and similar teams, a better proposition than the likes of Borussia Dortmund and Bayer Leverkusen.
In a press conference prior to the Poland and Germany Euro 2016 qualifying match on Thursday, as reported by German newspaper General Anzeiger, the 47-year-old was asked for his opinion on the transfer market and what it means for football in Germany when English clubs, even the mid-table sides, have such financial muscle.
''We must be careful that we do not continue to move away from the fans, it's not just about business,'' said Bierhoff, as quoted by General Anzeiger.
''Top international players will no longer move to Leverkusen, Dortmund and Schalke, but to Southampton.''
Are Southampton a better proposition for players than Dortmund?
It may seem like an odd comment from Bierhoff but he certainly has a point on some level.
Southampton may have been a bad example, as they have never been a team to throw silly money around, but a large proportion of players will move for the money over the prestige of fighting for titles in some of Europe's other top divisions.
Nevertheless, due to Bayern Munich's stranglehold on football in Germany, it would also be hard convincing transfer targets that silverware would be guaranteed should they shun a better offer in England for a chance to play in a higher-placed side in the Bundesliga.
Every player will be different and money is not the be all and end all in everybody's mind. Despite not playing Champions League football this season, or being able to throw around silly money, Dortmund are still likely to be one of the most attractive clubs in Europe due to their outstanding reputation. Southampton's stock has certainly risen, though, and so has the likes of Crystal Palace's, Swansea City's and more.