Indeed, Sullivan and co made a series of statements about Austin - regarding both his quality as a player and his fitness - that were immediately refuted by the R's striker.
And Austin maintains that the West Ham co-owner made remarks that were false and hurt him. He has also accused him of later trying to come out and insist he was saying something other than he actually did.
The QPR striker told the Independent that Sullivan and his interviewer sounded like "two blokes in a pub" and continued: "As a Premier League footballer or as a Premier League chairman, whatever you say gets written down.
"I know he said it wasn’t an attack on me but I am going to be honest - sitting on the other side of the fence, that is definitely what it felt like. The facts he came out with were false.
"I don’t want to go into it but they were false. It did hurt me. It got publicised everywhere. If the West Ham chairman doesn’t want to sign me, then fine. But please, don’t try to come out and say something else."
Sullivan's comments have since been heavily criticised and reports surfacing that he will not conduct any more interviews outside of the West Ham website appear accurate.
That said, Sullivan has served his time so to speak, being ridiculed for what he said and backing down somewhat in response.
But it isn't the QPR forward's fault he was asked about it once again, at the same time, and Austin will no doubt not hesitate to set the record straight whenever he is asked again in future.